Archive for the ‘Italy’ Category
This week, the Minoli team – Jonathon, Darren and Daniel have been in northern Italy visiting the production plants that Supply Minoli with the vast majority of our ranges.
After the excitement of Cersaie and then the Minoli Home House Preview, the very serious business of finalising the ranges and getting the products confirmed and shipped from production has to be undertaken.
As you can imagine, although it is a week of long days and great concentration, our years offering depends on the final choices made in these meetings, there is a very good atmosphere where everyone approaches the business in hand in the most positive way possible.
Ranges that were finalised include, The Evolution of Marvel, Lakestone, as well as new additions to Etic, Evolution Evolve, Stockholm, Seastone, Sunrock.
Lakestone – Grey
Other new ranges, which will form part of the Minoli Core Essential range will be “UP” and “Gheos” 60 x 30 and 45 x 45 porcelain tile, new and exciting designs, that work within the budgets required by many of our clients.
With some of the production due in to Minoli literally next week, we are very excited about the offering to our clients for 2015, which as always from Minoli is backed up by a stock holding a distribution system that is second to none!
Minoli Featured in Kitchens Bedrooms & Bathrooms Magazine, December 2014
The Marvel Series by Minoli has been featured in Kitchens Bedrooms and Bathrooms Magazine, in an article about the tiles within Bathrooms, by Helen Parton.
With the tile of “Cover Story” which is a very clever play on words, Helen discusses the various aspects of utilising tile for Bathrooms.
The article features information and pictures of the Minoli Marvel Moon Onyx , 60 x 60, 30 x 60 and mosaic.
Marvel Moon Onyx Click Here for Range Details
It’s that time of year again and Minoli got the festive season started with their eagerly awaited annual Christmas party and preview in central London on 1st December.
Minoli Lakestone Series
For the fourth year running, Minoli held its annual product launch evening within Home House and raised the bar with live entertainment and exquisite canapés prepared by The Home House Executive Chef and his award winning team.
The amazing Zaha Hadid designed, high-gloss bar reflected the dynamic new 2015 ranges which will soon be available for specification in the latest residential and commercial developments springing up throughout the capital and beyond.
Not to be outdone, Home House have commissioned Minoli to enhance the facilities in their public areas where the New The Evolution Of Marvel range has already been fitted in the bathrooms of the exclusive House 21.
This year an unprecedented number of guests, almost 300, were in attendance, admiring both the product displays and the stunning use of Marvel by Minoli at Home House. Live entertainment by the carol singers from St George Hanover Square and cabaret duo Verity & Violet got the event into full festive swing.
Singing Duo – Verity & Violet
The trends for 2015 focus on wood or luxurious marble effects with a mixture of polished Lappato or Structured finishes available. There were four exclusive new and extended collections: The Evolution of Marvel, Lakestone, Gotha and Signature on display, each presented in a variety of colours and sizes throughout out the Georgian splendour of Home House’s elegant drawing rooms and chambers.
New Minoli Evolution of Marvel
Managing Director, Jonathon Minoli commented, “All of the new products displayed were from our production in Italy and there is no doubt that the ‘Made in Italy’ craftsmanship and quality is highly sought after by developers looking to give the purchasers of their homes a stylish and high-quality product. They particularly like the New Marvel Series and the wood-effect flooring which is both warm in tone and incredibly durable.
“One aspect of the night we couldn’t have predicted was the management of Home House being so delighted with the products that they commissioned us to have the bathrooms refitted prior to the event. It was quite a challenge, however the result was stunning and there could be no better endorsement with which to launch a product!”
Attended by many leading lights in the London property scene, the annual Minoli Home House event if fast becoming a sought after ticket and is eagerly anticipated by Developers, Designers and Architects, to preview the products but also for the evening itself.
The evening was an overriding success providing a festive insight to Minoli’s exciting new offerings for the year ahead.
To mark the launch of four exciting new Ranges, we have prepared two new Brochures.
The first, dedicated to the launch of the Evolution of Marvel and the Second which Covers all Four new Series.
The Evolution of Marvel.
This brochure, which concentrates solely on the new items that have created the Evolution of Marvel, was sent out with the invitations to the Launch event and is a small glamorous booklet, designed to fit with the invitation package and gives a taster, all be it a detailed one of the range and options within it.
Home House 2015 Preview “Marvellous”
This year, the Minoli Home House Preview will be simply Marvellous, and the brochure we have prepared for the launch night is a full scale , luxurious publication, which features all four of the launch ranges, LakeStone, Signature, Gotha and the Main Feature which is of course – The Evolution of Marvel.
These brochures will be available upon request from Tomorrow morning, December 2nd, and guest at the preview will be receiving copies within the 2015 Preview “goody bag”.
With the ranges already in production, and some like Gotha already in stock, the series available to our clients in 2015, will be…. Well simply Marvellous!!
Evolution of Marvel Booklet (View PDF Booklet)
With just a few hours to go until the Minoli Preview at Home House, the final preparation are being completed and the marketing team are getting ready to set off and prepare Number 21 for the Minoli event.
With the Marketing Vehicles all loaded , ready to go and the displays packed ready for their preview, it is both a busy and exciting time.
The Launch Brochure has arrived, Just in time thanks to Kathy at Leach Print and it features the launch ranges, Evolution of Marvel, LakeStone, Gotha and Signature, with beautiful photography.
We are very much looking forward to welcoming our invited guests, but must say, admittance to Home House is strictly by accepted invitation only and the Home House door staff will be operating to the guest list.
With almost 300 people expected, and four fantastic ranges to launch, it should be a wonderful evening, not to mention the exquisite food, excellent wines, (thank you to Mr. Sardo), Carol singers and Cabaret by V & V!
With only three days to go until the Minoli 2015 preview evening, the Minoli team are hard at work with the final preparations.
Mark, Richard and Bob within the marketing department are preparing the display units,which have been specifically designed for Minoli by Carmalasa in Spain to replicate the display units within the Minoli showroom in George Street W1, The Surface Within.
Sophie with help from Kathy at Leach Print is putting the final touches on the New Brochure for the night, which is in addition to the beautiful Brochure sent out with the invitations for the event. The Brochure will feature all of the ranges being launched on the night, in detail with some wonderful and inspiring images.
The Event team, Tracy and Sophie have been managing the guest list, the response has been extremely good with many potential guest asking for more than a plus one, which is almost impossible given the nature of the venue, by definition a private members club is intimate, and although on a grand scale Home House Number 21 does have limits on the number of guests allowed in at any one time.
Italian Continental have delivered the specialist Wines and Prosecco, selected by Rosario Sardo Managing Director of Italian Continental to compliment with the canapés selected perfectly, but also to be sourced from the same area in Northern Italy as the new products being previewed on the evening.
The Home House team, led by Claudia are arranging the rooms to meet our specific needs and liaising closely with Sophie, Sophie and Tracy to ensure that the final number of guests can be fully catered for.
To mark the very special launch this year – ‘The Evolution of Marvel’, the toilets and dressing facilities within Home House Number 21 have been completely refitted using Minoli Evolution Marvel Travertino Silver Lappato Polished 600 x 600. Working closely with Tony , building Manager for Home House and Joel, Operations director for Home House, Jonathon negotiated the refitting of the toilets (a project due to be carried out after the tremendously busy festive period ) to be carried out in time for the Minoli Preview evening.
Tomorrow, the Marketing Team will load all of the equipment and displays ready for delivery in to Home House early on Monday afternoon, with the space made available for us in time for all of the display material that has to be installed in time for when the doors open at 6.00 pm.
The Minoli team, Jonathon, Sophie, Sophie, Daniel, Darren, Tracy, Mark, Richard, Robert, Lawrence, Shaun, Gillian, Luca, Maria, Megan, David and Lucy will all be on duty awaiting to welcome our guests and present the new products, without doubt our most excited and extravagant product launch to date!
Jonathon Minoli, our managing director comments, “ this is our fourth year at Home House for the Minoli Annual Preview, and this year the team have really out done all previous events with the most fantastic displays, entertainment and refreshments, I am tremendously excited about the evening and am very much looking forward to the reactions of the first client I am able to present the new Evolution Marvel to.”
Having just returned from the Cersaie Exhibition, which is without doubt the most important exhibition in the world for tiles and bathrooms, with the world’s leading manufactures displaying products for their professional clients from around the globe.
There were some very definite trends, but they can be summed up by saying that the trend in production and new ranges for 2015 is…. More of the same.
The two big products previewed of the last few years have been “wood effect “ and “marble effect” and this year the main product launches were dramatic evolutions of these themes with advances made in size finish colour and depth of finish.
The Minoli Marvel series will be extended into 2015, with new colours and far larger sizes such as 75 x 150.
We are being asked by our developer and designer clients to provide more of the highly polished marble effect tiles, like Marvel and the new ranges we are to promote in December meet the criteria set…. to be luxurious, beautiful and practical.
The luxurious look is being achieved with these Italian Porcelain tiles, in rich colours and well as more traditional marble effect, but with the highly polished “lappato” finish.
One item, which does not fit in to this category, but has been received to great acclaim is the New Minoli Norway and contemporary look, that replicates a Terrazzo effect, with a Scandinavian appearance that is so unusual but so in keeping with the look and feel required by some developers and designers.
Evolution Marvel by Minoli, has Evolved!
The Marvel series, part of the Evolution series by Minoli has been substantially updated and expanded for 2015.
Recently launched in Italy and soon to be previewed to our clients at the annual Minoli preview evening in London, the new Marvel Evolution colours and finishes are truly fantastic and move the range into territory previously only occupied by the highest quality natural stone and marble products.
Shown here, only as previews, with production under way we expect to have material in stock during December , ready for the new year. With a special focus on large format tiles with new sizes of 150 x 75 cm and an outstanding variety of mosaics in matt and polished Lappato finish.
We are especially excited with the new colours and finishes, with Travertino Silver, Grey Fleury, Noir Saint Laurent (Black) and the wonderful Cremo Delicato all additions to the existing range which included Calacatta, Beige Mystery and Grey Stone amongst others.
During October, preview pieces will become available and then in November as the preparations are under way for the main launch evening production pieces will start to be available for private viewing within the Minoli showrooms in London and Oxford , we hope even with a few of our leading retailer partners.
When I was young….. this was a far simpler business!
We at Minoli are often referred to as a tile ‘supplier’ or ‘stockist’ or more commonly as a ‘distributor’ all of these references are correct, but none really encompass the role we fulfil for the factory and the client. When I was young, in my father’s time, it was a far simpler business with clearly defined roles and very little interaction between parties who were not directly working, so most of the tiles we supplied went to the end user through a sub distributor, then a retailer and often a tiling contractor, even major projects and housing developments were supplied in this fashion.
Now, working with some of the leading manufacturers in Europe, predominantly from Italy, Minoli facilitate the availability of beautiful and practical tiles directly to our client base, which comprises of House Builders & Developers, Interior Designers, Retailers & Resellers, Architectural Practices, Automotive Design, Retail Concept Design and Private Clients working on bespoke projects.
Each year we will present the very latest trends to our clients, from the Cersaie product launch which we then preview in the Autumn in London. This enables our clients access to the very latest and most innovative design collections, here in the United Kingdom immediately after launch in Italy.
Our stock holding is considered second to none, with very large modern storage facilities conveniently located in Oxford for distribution nationwide, although we predominantly work with clients based in London and the South East. Ranges are held in Stock and are delivered out to the locations of our clients choosing, either to the site directly or to a logistic centre, showroom or office facility.
Making access and delivery simple for our clients and in turn their clients of what are exceptional products, that are not normally stocked in the UK , nor promoted and sampled to the extent Minoli are able to.
With brochures, literature, samples, showrooms (Oxford and London), retail partners, web presence and our own distribution fleet, Minoli are the only all-encompassing supplier for the professional client and its no surprise that we have been voted as the best distributor award – Excellence in Tile Distribution by The Tile Association (TTA) for four consecutive years, 2011, 2012, 2013 and 2014.
Minoli bringing the world’s best to you…
An excellent article recently written by Roger Bootle of Capital Economics in which he talks about how, in his considered opinion the Euro has been a very bad thing for Italy and that the only option is for withdraw from the currency and that it is only a matter of time. A link to the article can be seen Here Roger Bootle is Managing Director of Capital Economics.
Cersaie 2015 , due for launch in December 2014.
The theme, if there was one at the Cersaie Show this year, was variations from the previous year, large size polished “Marble” and wood effect tiles.
With the size increasing, especially the length of the wood effect tiles and the overall dimension of the Marble products, the sheer scale of the new products is nothing short of inspiring.
We are very excited about the new variations of the Marvel Collection that we will be introducing at the end of the year ready for 2015, as well as brand new series, such as Lakestone and Thames.
Existing ranges will be built upon, such as Seastone, that has more colour variations available for the new season.
This is all on top of the collections still being launched for 2014, such as Four Seasons One mosaic and the availability of many of our ranges in the new exterior format of 600 x 600 x 20 mm.
Details of the new collections and additions will follow.
The Minoli Team – Jonathon, Daniel, Darren and Sophie were present at the annual Tile Exhibition in Northern Italy.
Cersaie, located in the beautiful city of Bologna is the leading tile, bathroom and surfaces exhibition in Europe and probably the western world, with industry specialist exhibiting and attending from every corner of the globe.
The team are always looking to extend our product offering and ensure that Minoli offers its clients the very latest and most up to date ranges as soon as is possible straight after the exhibition.
Jonathon Minoli, Managing director of Minoli commented “ we are again delighted with the success of this trip to Bologna and will be preparing the ranges selected for our now annual preview launch in London (Home House – Portman Square, scheduled for December 1st). The new ranges are quite outstanding and we are truly delighted and quite excited about what will be available to our clients for 2015”.
Cersaie, Bologna-Italy 2013.
The Italian International Tile Exhibition is Currently on in Bologna Italy.
Jonathon (centre) Daniel (left) and Darren (right) are busy at the exhibition working with our manufacturer partners to confirm the 2014 collections.
So far the fashion of the show is very much the Wood Effect tile, with larger sizes than those currently available , also the expansion of the Evolution Icon range with more options for 2014.
More product information will follow and we will be making plans for our Autumn launch, ready for new material with 2014 stock availability.
The team at Minoli are celebrating an outstanding run of success at The Annual Tile Association Awards after yet another year of accolades for the Oxford based distributor.
At this year’s ceremony, Minoli again collected the award for Excellence in Marketing, which they last won in 2010. The judges took particular interest in Minoli’s annual events strategy which has outperformed their other marketing initiatives in terms of return on investment and has seen ever increasing attendance levels from their expanding customer base.
For the launch of their 2013 collections, Minoli once again chose Home House on London’s Portman Square as the setting for their event. The venue provides the perfect environment in which to showcase the company’s new product portfolio and its central location has proved a real draw for customers and prospects across London and the South East.
Over 250 guests joined the Minoli team at the exclusive location, enjoying a prosecco and canapés reception in the striking, minimalist interiors designed by the acclaimed Zaha Hadid and finished in sumptuous detail by Candy & Candy.
Home House Executive Chef, Jeremy Brown prepared an enticing menu of miniature classics to tempt the attendees and a selection of fine Italian wines from the Tenuta Santome Estate were sourced for the event by the specialist food and wine importers at Italian Continental.
The theme of the event – ‘Interno – Esterno’ - aptly captured the exciting design direction of Minoli’s new ranges, focusing on the latest collections that can be used both inside and outside, together with a new ‘super luxury’ addition to the Evolution series. The ranges also feature in a brand new, comprehensive brochure and supporting display materials specifically developed for the launch.
The Tile Association Awards celebrate all that is best in the wall and floor tile industry. They recognise and reward the outstanding products, people, businesses and projects of the preceding year. The winners were announced at the annual TTA Gala Dinner on Saturday 20th April in Birmingham.
This also is the third consecutive year that Minoli have landed the Award for Excellence In Distribution, an unprecedented recognition of the company’s continued commitment in this field.
Managing Director Jonathon Minoli said, “We’re delighted to have once again been commended for our efforts by our industry peers in two very important categories for our business.
“With regard to the Marketing award, this is particularly satisfying as it endorses our focus on direct marketing and events to develop more meaningful and engaging dialogue and relationships with our clients.”