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Trends for 2015

Having just returned from the Cersaie Exhibition, which is without doubt the most important exhibition in the world for tiles and bathrooms, with the world’s leading manufactures displaying products for their professional clients from around the globe.

There were some very definite trends, but they can be summed up by saying that the trend in production and new ranges for 2015 is…. More of the same.

The two big products previewed of the last few years have been “wood effect “ and “marble effect” and this year the main product launches were dramatic evolutions of these themes with advances made in size finish colour and depth of finish.

The Minoli Marvel series will be extended into 2015, with new colours and  far larger sizes such as 75 x 150.

Minoli MARVEL - Cremo Delicato

We are being asked by our developer and designer clients to provide more of the highly polished marble effect tiles, like Marvel and the new ranges we are to promote in December meet the criteria set…. to be luxurious, beautiful and practical.

The luxurious look is being achieved with these Italian Porcelain tiles, in rich colours and well as more traditional marble effect, but with the highly polished “lappato” finish.

One item, which does not fit in to this category, but has been received to great acclaim is the New Minoli Norway and contemporary look, that replicates a Terrazzo effect, with a Scandinavian appearance that is so unusual but so in keeping with the look and feel required by some developers and designers.

new range_0007_Mirage_Norr_Living_RR01_Part_07  new range_0000_Mirage_Norr_Bagno_RR01_RR02_part_02
Minoli Norway Vit RR01 60 x 60 cm, VC02758                          

Posted by Sophie Weitz in Cersaie, Italy, Minoli, New ranges, 13th October, 2014

Minoli Announces 4th Consecutive Year of Preview Events at Home House London.

Minoli announces 4th Consecutive Year of Preview Events at Home House London.

The date has been announced for the 2015 product preview evening, where Minoli will showcase the very latest ranges that will be available to our clients from the beginning of the new year, 2015.


For the fourth consecutive year Minoli have chosen to preview the new products and at the same time host the year end / Christmas party at Home House, one of London’s most exclusive private members clubs.

With previous preview locations including The Ashmolean Museum in Oxford and The Complete Angler in Marlow, Home House was again selected for its outstanding features and exceptional central location, not to mention the exquisite food and high levels of service.

Preview from last year (2013) at Home House

Jonathon Minoli, Managing Director of Minoli explained “ Minoli and Home House at Christmas is becoming an eagerly awaited feature of the industry calendar, with many clients very much looking forward to the opportunity of spending time in the fabulous location of Portman Square within the historic buildings that make up Home House. This year’s preview will be accompanied by events to mark the end of what has been a very busy year and the beginning of the Christmas period. I am particularly excited about the plan for this year, not only do we have some amazing new products to launch, but the evening itself will be rather special.”

As always the event is strictly by invitation only and these will sent out in early November.

Posted by Sophie Weitz in Home House Preview, Minoli, Minoli London, New ranges, 10th October, 2014

LakeStone New Range for 2015… Preview

LakeStone New Range for 2015… Preview

Lakestone Grey

LakeStone a new and unique series to be previewed in December 2014 and available for 2015.

LakeStone, is inspired by Natural Stone, combining the technical features of fine Italian porcelain Stoneware and the natural beauty and detail of the original stones. The resulting finish is one that is both modern and traditional, practical and inspirational; suitable for residential and commercial application, where the subtle blends will be appreciated by designer and client alike.

Lakestone Tan

LakeStone is to be available in several sizes and finishes, including Matt, Structured and Lappato (Polished), form January 2015 but will be available for preview in early December.

Lakestone Sand

Posted by Sophie Weitz in Minoli, New ranges, 8th October, 2014

An Evolution of Evolution Marvel

Evolution Marvel by Minoli, has Evolved!

Minoli MARVEL - Grey Fleury

The Marvel series, part of the Evolution series by Minoli has been substantially updated and expanded for 2015.

Recently launched in Italy and soon to be previewed to our clients at the annual Minoli preview evening in London, the new Marvel Evolution colours and finishes are truly fantastic and move the range into territory previously only occupied by the highest quality natural stone and marble products.

Minoli MARVEL - Noir Saint Laurent

Shown here, only as previews, with production under way we expect to have material in stock during December , ready for the new year. With a special focus on large format tiles with new sizes of 150 x 75 cm and an outstanding variety of mosaics in matt and polished Lappato finish.

We are especially excited with the new colours and finishes, with Travertino Silver, Grey Fleury, Noir Saint Laurent (Black) and the wonderful Cremo Delicato all additions to the existing range which included Calacatta, Beige Mystery and Grey Stone amongst others.

Minoli MARVEL - Cremo Delicato

During October, preview pieces will become available and then in November as the preparations are under way for the main launch evening production pieces will start to be available for private viewing within the Minoli showrooms in London and Oxford , we hope even with a few of our leading retailer partners.

Minoli MARVEL - Statuario Select

Posted by Sophie Weitz in Home House Preview, Italy, Minoli, New ranges, 7th October, 2014

When I was young…this was a far simpler business!

When I was young….. this was a far simpler business!


We at Minoli are often referred to as a tile ‘supplier’ or ‘stockist’ or more commonly as a ‘distributor’ all of these references are correct, but none really encompass the role we fulfil for the factory and the client. When I was young, in my father’s time, it was a far simpler business with clearly defined roles and very little interaction between parties who were not directly working, so most of the tiles we supplied went to the end user through a sub distributor, then a retailer and often a tiling contractor, even major projects and housing developments were supplied in this fashion.


Now, working with some of the leading manufacturers in Europe, predominantly from Italy, Minoli facilitate the availability of beautiful and practical tiles directly to our client base, which comprises of House Builders &  Developers, Interior Designers, Retailers & Resellers, Architectural Practices, Automotive Design, Retail Concept Design and Private Clients working on bespoke projects.

Each year we will present the very latest trends to our clients, from the Cersaie product launch which we then preview in the Autumn in London. This enables our clients access to the very latest and most innovative design collections, here in the United Kingdom immediately after launch in Italy.


Our stock holding is considered second to none, with very large modern storage facilities conveniently located in Oxford for distribution nationwide, although we predominantly work with clients based in London and the South East. Ranges are held in Stock and are delivered out to the locations of our clients choosing, either to the site directly or to a logistic centre, showroom or office facility.

Making access and delivery simple  for our clients and in turn their clients of what are exceptional products, that are not normally stocked in the UK , nor promoted and sampled to the extent Minoli are able to.

With brochures, literature, samples, showrooms (Oxford and London), retail partners, web presence and our own distribution fleet, Minoli are the only all-encompassing supplier for the professional client and its no surprise that we have been voted as the best distributor award – Excellence in Tile Distribution by The Tile Association (TTA) for four consecutive years, 2011, 2012, 2013 and 2014.


Minoli bringing the world’s best  to you…

Posted by Sophie Weitz in Cersaie, Italy, Minoli, Minoli London, New ranges, 3rd October, 2014

Cersaie Italy 2014


Jonathon Minoli, our managing director has just returned from the Bologna Tile exhibition “Cersaie” and is exceptionally excited about the ranges we will be introducing into our product offering for 2015, scheduled to be previewed in December 2014.

“It is always a pleasure to return to Bologna, like many people within this industry my body clock seems to know when it is time to head for Heathrow and take the two hour flight to the wonderful medieval city that is Bologna. I have been travelling to Bologna for the Exhibition for many years, this Cersaie was either my 24th or 25th, I really can’t recall which, my father had attended the very first Cersaie and the fair that preceded it which I believe was simply called “Saie.

“Each year there tends to be a theme, and over the years that I have been attending I have seen some very strange and quite outrageous future trends, some of which have come to nothing and some really were the new best thing in the industry – tile to look like wood, that will never catch on! This year the trend that we noticed most was the gentle evolution of the existing fashions into bigger and more elaborate versions of the originals. Wood effect is again a feature of the trends, with lengths of these planks getting longer and if anything even more natural than the wood it is based upon. Marble, or marble effect, where polished or matt porcelain is produced to offer every component of the aesthetic beauty of a natural stone, but with the technical characteristic and  abilities of porcelain.

“The Marvel series has been expanded and developed for 2015 to a range of exceptional characteristics with not only new colours but also new sizes, added to mosaics newly designed to complement all of the base tiles, the range now has no equal in tile, porcelain tile or even the original natural stones from which it is based.

New Marvel Noir!

“For the coming year, 2015 , Minoli will be launching  ranges that encompass all of the trends set in Cersaie, with an extension and re launch of the Minoli Evolution Marvel series, additions to Etic, Axis and Travelling Wood effect series and completely new ranges such as LakeStone a remarkable range than replicates stones not often produced in porcelain tile, with large sizes and polished or satin surfaces.

New Range – LakeStone!

“The exhibition was generally quite busy, though I often wonder how many of the visitors are actually there for business, I suspect if all of the people within the centre were analysed it would be quite horrifying as to just how many are actual decision makers and buyers, probably not very many at all, I will be surprised if that survey is ever carried out! The attitude of almost every person I met was positive, which given that most of the material we have produced is from Italian sources is a little surprising. Italy is in a terrible mess financially and there upbeat approach is quite admirable given the dire situation of the economy. An excellent article recently written by Roger Bootle of Capital Economics in which he talks about how, in his considered opinion the Euro has been a very bad thing for Italy and that the only option is for with drawl from the currency and that is only a matter of time. A link to the article can be seen Here, Roger Bootle is Managing Director of Capital Economics.

“There is something else about this exhibition, which is quite unique I feel amongst trade shows, the location in Bologna seems to bring out the best in people and you will often see those that spend all year in ferocious competition sharing a drink in the famous cocktail bar of the Majestic – Baglioni Hotel, or at the very least sharing the same space.  I often think that this is a form of neutral territory or even holy ground where the differences and the need to compete are put to one side in a city that welcomes the tile industry like no other.

“This years Cersaie has like many before it given us inspiration and new products to ensure that 2015 will be for our clients just as dynamic and on trend as it should be and full details of these new ranges will be forth coming in the next few weeks, with the main product preview set for early December.

As for Cersaie of the future…. Well we have already booked our rooms for 2015!”

Posted by Sophie Weitz in Cersaie, Minoli, New ranges, Press, 30th September, 2014

New Variations on a New Theme

Cersaie 2015 , due for launch in December 2014.

The theme, if there was one at the Cersaie Show this year, was variations from the previous year, large size polished “Marble” and wood effect tiles.

With the size increasing, especially the length of the wood effect tiles and the overall dimension of the Marble products, the sheer scale of the new products is nothing short of inspiring.

We are very excited about the new variations of the Marvel Collection that we will be introducing at the end of the year ready for 2015, as well as brand new series, such as Lakestone and Thames.


New Marvel colours!

New Lakestone Series with a variety of finishes

Existing ranges will be built upon, such as Seastone, that has more colour variations available for the new season.

This is all on top of the collections still being launched for 2014, such as Four Seasons One mosaic and the availability of many of our ranges in the new exterior format of 600 x 600 x 20 mm.

Details of the new collections and additions will follow.

Posted by Sophie Weitz in Cersaie, Italy, New ranges, 30th September, 2014

Minoli Team in Cersaie

The Minoli Team – Jonathon, Daniel, Darren and Sophie were present at the annual Tile Exhibition in Northern Italy.

photo 2   photo 1
From left to right – Daniel, Jonathon and Darren           Sophie, Jonathon

Cersaie, located in the beautiful city of Bologna is the leading tile, bathroom and surfaces exhibition in Europe and probably the western world, with industry specialist exhibiting and attending from every corner of the globe.

The team are always looking to extend our product offering and ensure that Minoli offers its clients the very latest and most up to date ranges as soon as is possible straight after the exhibition.

Jonathon Minoli, Managing director of Minoli commented “ we are again delighted with the success of this trip to Bologna and will be preparing the ranges selected for our now annual preview launch in London (Home House – Portman Square, scheduled for December 1st). The new ranges are quite outstanding and we are truly delighted and quite excited about what will be available to our clients for 2015”.

Daniel, Sophie and Darren

Posted by Sophie Weitz in Cersaie, Italy, Minoli, Minoli London, New ranges, 29th September, 2014

September – The Year Begins

For Minoli each year has always led up to our very busy period starting in September. No matter how busy or quiet a year has been, the months of September, October and November are always the ones that have the most activity and sometimes December as well.

September really signals the start of “The Season” where we see a dramatic upturn in orders and activities. September also sees the Cersaie Exhibition in Italy, where the Minoli team seek out the very latest collections ready to launch in the following year. In recent years we have sourced some truly amazing collections in Cersaie, such as Evolution Marvel, Evolution Iconic and wood collections such as Axis and Travelling. These ranges, once finalised are previewed to our corporate clients towards the end of November.

Evolution Axis – A new ranged launched after 2013 Cersaie Exhibition

October, this is the month where we see the most activity from our core client base, with developers looking to complete projects in good time for the year end, with their clients aiming to be in the new properties well before Christmas and retailers working with their clients to achieve much the same ends.

November, this is a month where the Minoli policy of keeping large stocks really comes in to its own, as shipping from the production sources becomes more compromised by the need by the transport companies to accommodate seasonal produce. The Minoli stocks are kept very high for the last quarter of the year and our ability to deliver from stock ensures our clients can finish projects. November also sees us putting the finishing touches on our new year collection and normally the preview is held.


December, often a strange month, normally with only two full trading weeks, (three this year) it can often be exceptionally busy or very quiet, there is no real pattern to this, but again out ability to deliver from stock ensures that clients in a hurry can specify Minoli to ensure the project is completed.

With the forth coming showroom re launch in George street where many of our corporate  clients will see the completed 2014 collection set out in stunning room set displays, as well as enjoy the hospitality we are know for.

The autumn product preview date will be announced shortly, with the first opportunity to see the very latest ranges from the Cersaie exhibition.

Posted by Sophie Weitz in Minoli, New ranges, 10th September, 2014

The One has arrived… Four Seasons – One

Four Seasons (One) Mix Mosaic 30 x 30 cm (8mm) VC02785

The new mosaic – Four Seasons One has arrived into our warehouse and we must say, we are delighted with this wonderful new product.

Conceived from the enormously successful and rather splendid Four Seasons Mosaic, this new version of Four Seasons, has a smaller individual tile size of 1 x 1 cm on a 30 x 30 cm mosaic sheet.

This new version of the Four Seasons, with its smaller size creates a new and amazing effect, very much like a piece of fine jewellery.

Available in these 8 colours – Mix, Oasis, Spring, Autumn, Winter, Ocean, Wood and Snow.

Autmn                                              Oasis                                             Mix

Snow                                                Spring                                            Winter

Wood                                              Ocean

The original Four Seasons is such  a beautiful and adaptable range, we simply did not think it would be possible to improve upon it, but this new Four Season One really is special!

Samples are now available to view at our Oxford and London showrooms and will shortly be rolled out across our distribution network.

FourSeasons one (PDF)

Posted by Sophie Weitz in New ranges, 4th June, 2014

New Ranges New Displays.. Corporate Showroom – Oxford

With the new ranges now arriving in to stock, the Minoli marketing / merchandising team have begun to display the products in the Corporate showroom, Oxford.

Mark, Richard and Bob are busy changing displays to have the new ranges in place for our corporate visitors, house builders, designers and developers.

One of the main displays areas will be tiled with the Seastone series in the Greige colour, 30 x 60 and 30 x 60 Brick Mosaic ( laid portrait) on the wall sections and 60 x 60 in the floor area.

The larger of the two displays will feature the luxurious new Gotha series, with Platinum and Diamond Lux Lappato Polished in 29,5 x 59 on the wall sections and 59 x 59 Diamond on the floor area. For the display we have chosen this simplified look, but mosaics are available in both Lappato Polished and Matt finish.

In the ground floor Rustic showroom, Shaun from the showroom team is busy installing the Seastone on one of the larger floor tile room setting areas, where the natural light will highlight the beauty of the Seastone and its natural finish. Other display will also be updated as the new lines come into Stock.



Mark working on the new Gotha Display


Bob working on the new Seastone Greige display


Posted by Sophie Weitz in New ranges, 18th March, 2014

An Exciting Week for Deliveries…

This week is proving to be one of the busiest weeks for new stock arrivals that we have experienced in quite some time.

With several new stock lines all becoming available from production at the same time, we are experiencing a very busy period within our goods in ( import) department.

With at least two containers a day booked in for every day of this week, and more to follow next week, the new ranges are starting to fill the spaces allocated for them in the warehouse. Paul and Tony are busy getting the material off the trucks and containers, checking it thoroughly and then placing the pallets in to the picking locations and the bulk stock locations. Typically a new range will have between 5 and 10 pallets of each colour and size as an initial stock holding, with one pallet placed in the picking location and bulk stock above it. There will also be a substantial reserve kept in the manufacturing plant to enable the first re-  order shipment to be supplied promptly and usually in the same production batch for shade and calibration.




Posted by Sophie Weitz in New ranges, 18th March, 2014

Home House launch for Minoli’s new 2014 Collections


Now becoming an eagerly awaited fixture in the diary, Minoli once again chose Home House on London’s Portman Square as the setting for their 5th annual launch event to preview their new ranges for the forthcoming year.

Over 200 guests joined the Minoli team at the exclusive location on Monday 25th November, enjoying a champagne and canapés reception in the striking, minimalist interiors designed by the acclaimed Zaha Hadid and finished in sumptuous detail by Candy & Candy.


The theme of the event – ‘Make It Big’ – aptly captured the exciting design direction of their forthcoming new ranges, focusing on the latest collections that include stunning, larger format designs such as Evolution Iconic, Axis, Seastone and Gotha.

HH13     HH13

With increasing demand from architects, designers and developers, some of the most renowned tile manufacturers in Europe have produced an unprecedented variety of ranges in larger sizes that seamlessly and sumptuously accentuate space.

Managing Director, Jonathon Minoli said, “We’re delighted that so many of our clients and suppliers were able to join us to preview our exciting new collections in such a stunning venue and look forward to even more exclusive launches throughout the year ahead.”

Since the event, Minoli have created a dedicated display of these new ranges at both their Oxford headquarters and new London showroom on George Street W1, where corporate and private clients are welcome to view them in more detail. The entire collection is also showcased in a comprehensive new brochure, printed especially for the occasion, which is available upon request. (Please download a PDF version here MAKE IT BIG!)


Full Gallery on our Exhibition page Home House 2013 or on Facebook Minoli/Oxford

Posted by Sophie Weitz in Home House Preview, Minoli, Minoli London, New ranges, THE SURFACE WITHIN, 29th November, 2013

Minoli celebrate unprecedented awards success

The team at Minoli are celebrating an outstanding run of success at The Annual Tile Association Awards after yet another year of accolades for the Oxford based distributor.

At this year’s ceremony, Minoli again collected the award for Excellence in Marketing, which they last won in 2010. The judges took particular interest in Minoli’s annual events strategy which has outperformed their other marketing initiatives in terms of return on investment and has seen ever increasing attendance levels from their expanding customer base.

For the launch of their 2013 collections, Minoli once again chose Home House on London’s Portman Square as the setting for their event. The venue provides the perfect environment in which to showcase the company’s new product portfolio and its central location has proved a real draw for customers and prospects across London and the South East.

Home House

Over 250 guests joined the Minoli team at the exclusive location, enjoying a prosecco and canapés reception in the striking, minimalist interiors designed by the acclaimed Zaha Hadid and finished in sumptuous detail by Candy & Candy.

Home House Executive Chef, Jeremy Brown prepared an enticing menu of miniature classics to tempt the attendees and a selection of fine Italian wines from the Tenuta Santome Estate were sourced for the event by the specialist food and wine importers at Italian Continental.

mattphoto_1911_mh-211 mattphoto_1911_mh-220

The theme of the event – ‘Interno – Esterno’ - aptly captured the exciting design direction of Minoli’s new ranges, focusing on the latest collections that can be used both inside and outside, together with a new ‘super luxury’ addition to the Evolution series. The ranges also feature in a brand new, comprehensive brochure and supporting display materials specifically developed for the launch.

The Tile Association Awards celebrate all that is best in the wall and floor tile industry. They recognise and reward the outstanding products, people, businesses and projects of the preceding year. The winners were announced at the annual TTA Gala Dinner on Saturday 20th April in Birmingham.

This also is the third consecutive year that Minoli have landed the Award for Excellence In Distribution, an unprecedented recognition of the company’s continued commitment in this field.

Managing Director Jonathon Minoli said, “We’re delighted to have once again been commended for our efforts by our industry peers in two very important categories for our business.

“With regard to the Marketing award, this is particularly satisfying as it endorses our focus on direct marketing and events to develop more meaningful and engaging dialogue and relationships with our clients.”

Posted by Sophie Weitz in Home House Preview, Italy, Minoli, New ranges, 9th May, 2013

Minoli Evolution Marvel Featured in Metro

Metro, the leading paper for commuters in and around London has chosen to feature the latest range by Minoli. The article all about “ staying in on the tiles” featured several options for tiling, but the Minoli Marvel took the centre position with a truly wonderful image of the Minoli Marvel 3D mosaic.


Metro 25


Metro has a circulation of almost 800,000 on a daily basis, and has national coverage via the rail network.

The “Home Comforts” section is one of the more popular features in Metro with a very high readership for its articles on house and home.

Posted by Sophie Weitz in Minoli, New ranges, Press, 25th April, 2013

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