Minoli Supply Renault & Dacia For New Network Corporate Identity

In a relationship spanning some 40 years, Minoli have supplied Renault UK and their Retailer Network with specialist porcelain tiles for their showrooms, customer facilities and workshops, to support the consistent application of their brand guidelines.

As such, we are delighted to have the latest Minoli series specified by Renault within the new’R Store Corporate Identity and to have been invited to see the first UK realisation of the scheme at Letchworth Renault & Dacia in Hertfordshire.

Situated in a prime position on Icknield Way near the A1, Letchworth Renault represents a near half a million-pound investment by Letchworth Autoways, a long-established business, which has operated in the local area since 1974.

The new showroom concept reimagines the customer experience by placing vehicles at the heart of the space and includes semi-open offices, discussion tables and dedicated handover zones together with eye-catching, optimised displays of the vehicles and colour options.

As the perfect platform on which to showcase Renault’s award-winning line-up of vehicles, such as the Renault 5 E-Tech electric – the International Car of the Year 2025, Minoli’s specialist automotive series are laid to the showroom floor in a graphic diamond pattern in two distinctive colourways.

These include the RSR R-Store Gris in high-grade porcelain, in rectified 30/30 and 30/60 sizes, and the contrasting RSR R-Store Blanc in a 60/60 format.

The new’R Store Corporate Identity guidelines also specify RSR R-Store Gris for the Service Reception, After Sales, Walkway and Handover Bay areas, as well as RSR R-Store BST White as a contemporary, concrete-effect cladding for feature areas on showroom walls.

To complete the comprehensive design scheme, tile specifications from Minoli’s product portfolio are also provided for customer restrooms, workshop floors and walls, and Dacia showrooms, where multi-brand or stand-alone representation is present.

Jonathon Minoli was delighted to attend the official opening of Letchworth Renault & Dacia on Thursday 15^th May and see the new’R Store Corporate Identity fully installed at the site.

Renault UK were represented by John Richardson, Gavin Coveney and Managing Director Adam Wood, who performed the official opening.

Sincere thanks also to Alex Keetch – Head of Business at Renault & Dacia Letchworth, Paul Callis – Managing Director, and Francis Callis – Founder, and their team for the warm welcome and fabulous hospitality at this stunning new facility.

You can read more about Minoli’s longstanding relationship with Renault and our work in the automotive sector, here.