Specialist Porcelain Tiles for Automotive Showrooms

Today we explore some of the specialist porcelain tile series and designs that leading automotive brands are currently specifying, as Minoli support them in ensuring consistency of corporate identity throughout their retail environments.

In carefully defining bespoke specifications, we help network development teams deliver distinct and brand-specific schemes across widespread geographic regions, whether for refurbishments or new-build facilities, throughout the UK, on a pan-European basis, or even as far afield as eastern Asia.

The UK new car market grew by 3.5% in 2025, to reach 2.02 million registrations, surpassing 2 million for the first time since 2019. As such, while the market landscape is changing with the continued expansion of online operators and alternative retail formats, investment in dealerships looks set to continue according to various industry sources and property experts. This is driven by a need for representation by new BEV brand market entrants, property portfolio consolidation by manufacturers and dealers leading to new sites and refurbishments and an improving investment trend for real estate.

Based in Oxfordshire, the heart of the British motor industry and home to Formula 1, it is no wonder that Minoli have longstanding links and extensive experience with the automotive industry. Over the years we have supplied porcelain showroom and workshop tiles to over 20 manufacturer brands and their networks, plus a range of motorcycle, collector and tuning specialists, as well as garaging solutions for private individuals.

The history of Minoli and garages for the motor industry goes back beyond the incorporation of Minoli & Co in 1960, to the time when Minoli was predominantly working with Terrazzo in and around London and the southeast. Things have moved on a lot since then and technological advancements in the production of the latest porcelain tiles have seen the emergence of new ranges that can bear greater loads, are more resistant to chemicals, have improved anti-slip properties and excellent colour stability over time.

Contemporary Concrete Effects

When the car is the star, a more subdued floor finish creates an ideal stage on which to perfectly present the latest cars and commercial vehicles. Ranging in colour from paler grey and beige, through to graphite and tarmac tones, modern, concrete-effect tiles create a flawless finish but, with subtle, layered, tone-on-tone shading.

In showroom environments, where large surfaces are tiled and need to stand up to both pedestrian and four-wheeled traffic, the watchwords are quality, consistency, durability and ease of maintenance, and Minoli’s high-performance porcelain product portfolio certainly meets the brief. With smooth surfaces, near-zero porosity and impenetrable by water and oil, they are easy to clean and maintain, and remain highly fade-resistant, even in bright sunlight.

As production technology in porcelain tiles evolves, we’re now seeing larger size 120/120 tiles applied in showrooms, which minimise the number of grout lines and provide a more continuous, seamless surface.

The latest retail schemes by brands such as Lotus, Stellantis, BYD, MG and Renault all feature modern, concrete-effect porcelain tiles, to create a neutral, modern surface in showroom display areas.

A Return To Terrazzo

The irregular inclusions within the surface of traditional Terrazzo-effect tiles create a dynamic and durable platform on which to display vehicles. Also, given the varied patterning in the finish, Terrazzo designs are also remarkably resilient against showing marks and footprints.

Available in light and dark designs, the most recent iterations of Terrazzo in porcelain incorporate the cutting-edge of the ceramic industry’s production methodologies to deliver high load bearing floors with excellent colour stability and uniformity of rectified, calibrated sizing.

Recent installations of Terrazzo-effect tiles at sites for Kia Europe and Omoda & Jaecoo demonstrate just how well this finish works in highly contemporary settings.

Warming Wood Effects

In customer consultation and hospitality areas, the latest retail schemes often include the welcoming warmth of wood-effect tiles. With the same durability and desirability of all porcelain ranges, within the expansive spaces of car dealerships, designers are creating distinctly differentiated zones, using flooring to demarcate display areas from other customer facilities.

Across the breadth and depth of Minoli’s wood-look collections, specific ranges offer up a variety of aesthetic qualities to support the trend of incorporating natural finishes into modern interior designs. Within the surfaces of the latest ranges, we see the natural knots and gorgeous graining you would find in hardwood planks, but with all the practical advantages of porcelain.

Over natural wood, porcelain tiles will not shrink, split, splinter or warp, and they are ultimately easier to clean and maintain. Being almost impervious to moisture and dirt, they do not require sealing and, manufactured with precisely rectified edges and calibrated sizes, highly technical designs, and exact installations can be achieved.

Top-flight automotive brands such as Mercedes-Benz, Lexus, Fiat, Peugeot, Volvo and BYD have all specified wood-look finishes in their retail standards, particularly for the lounge and consultation areas of their dealerships.

Stock, Service & Supply

With extensive experience in supplying the automotive retail trade, Minoli understand the requirement to minimise the downtime of a dealership during development and to ensure deliveries are reliably completed in line with ambitious build and fit-out schedules.

With a significant stock-holding capacity, most orders are delivered promptly in complete packages, enabling clients and contractors to proceed smoothly through the build programme. In order to fulfil major roll-out programs, Minoli hold vast stocks of each client’s individually specified porcelain tile selections, predominantly produced to order for each brand.

Where required, we also liaise directly with retail group owners, dealership management, contractors and tile fitters on behalf of the manufacturer brands, to ensure scheme fidelity across diverse networks.

With levels of expertise and exceptional customer service that are considered second to none, we’re delighted to work with a long list of well-known volume, premium and performance brands including Lotus, Aston Martin, Ferrari, Lexus, Mercedes-Benz, Renault, Alpine, Dacia, Stellantis Group (including Citroen, Alfa Romeo, Fiat, Abarth and Jeep), Kia, BYD, Omoda-Jaecoo, MG, Volvo, Infiniti, Ducati and the Yamaha World Superbike Team, but also collectors and independent specialists such as RPM Technik, Dura Workshop Systems, our friends at DK Engineering and Girardo & Co.

The automotive team is led by Jonathon Minoli who would be delighted to discuss opportunities to support other manufacturers and specialists: jonathon@minoli.co.uk