Fiat & Abarth
Minoli have been involved with Fiat Auto UK for almost 20 years, and most recently have worked with them to introduce their “new” brand identity, a process that began in the autumn of 2007. This Brand identity has evolved with two significant refreshes of the tile and showroom design. Starting in 2007 with a unique 60/60 showroom tile, a move was made to larger formats with the introduction of firstly a 75/75 and now in the most recent specification a IM/1M.
Fiat wanted to re-position themselves in the UK market as more passionate than ever about creating cars that offer unique Italian design, innovative technologies, and great value for money, not to mention Italian style and flair.
The new showroom designs have created fantastic environments to reflect the brand’s proposition and products.
Minoli has provided stunning large format, bright, white porcelain tiles for the showrooms and complimentary, durable light grey tiles for the workshops.
For more information about Minoli’s commercial and domestic automotive tiling solutions, please contact:
phone: 01865 778 225