Minoli have been involved with Fiat Auto UK for almost 20 years and have most recently worked with them to roll-out a new brand identity, a process that began in the autumn of 2007. This brand identity has since evolved with two significant refreshes of showroom design and the component tile.
The first iteration in 2007 featured a unique 600 x 600mm showroom tile and a subsequent move was made to larger formats with the introduction of firstly a 750 x 750mm and now in the most recent specification a 1000 x 1000mm.
Today Fiat’s mission is to re-think the traditional approach to mobility, responding to the need for ‘freedom of movement’ for the people of tomorrow. The new showroom designs have created fantastic environments to reflect the brand’s proposition and purpose.
Minoli has provided stunning large format, bright, white porcelain tiles for the showrooms and complimentary, durable light grey tiles for the workshops.
For more information about Minoli’s commercial and domestic automotive tiling solutions, please get in touch.
