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For over 70 years, Lotus has led the pack. Iconic models such as the Lotus Elise, Exige and Evora have underpinned the company’s ambition to deliver a distinctly different and dynamic driving experience and to set new standards in innovation and achievement.
As the brand has recently reinvented itself and its entire product range, so their retail network and corporate identity has also been entirely renewed with a striking visual language and state of the art facilities in which to showcase their latest stunning line-up of performance cars.
These include the Emira – which will be the last petrol-powered car from the Lotus stable, the Evija hypercar – first electric Lotus and the most powerful production car in the world, and the Eletre SUV – the most technically advanced Lotus in the history of the brand.
The tile chosen for the latest retail specification is the Minoli BST Boost Grey 60/60 in rectified porcelain for showrooms and customer facing areas. Installations have included the product display areas at Lotus’s production plant in Hethel, Norfolk and at the Bell & Colvill Retail Centre in Horsley, Surrey, which is one of the longest established Lotus dealerships.
We look forward to supplying further sites as the extensive global brand identity programme continues to progress.
For more information about Minoli’s commercial and domestic automotive tiling solutions, please get in touch.