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Mitsubishi’s corporate reputation is founded on a strong culture of doing business with integrity and fairness, with a focus on enriching society and fulfilling the ambitions, values and aspirations of their customers.
Minoli have supported Mitsubishi Motors UK in the deployment of their new corporate identity in their flagship training facility at their Cirencester headquarters, and at several key dealership sites.
Working closely with the Mitsubishi team, the tiles specified included a 225 x 900 mm ETC Rovere wood effect porcelain tile to bring a rich warmth and natural finish to the customer lounge and reception areas. This was complemented by a 1200 x 1200 mm light grey concrete effect tile, creating a clean, minimalist space in which to display the full Mitsubishi range to the best effect.
Both the tiles selected offer a durable, colourfast and stain resistant surface, capable of standing up to heavy footfall and vehicle traffic.
A Mitsubishi representative said of the finished environment, “At the heart of this is a philosophy centred on considering and responding to how customers feel when they interact with Mitsubishi – in the selection of the finishes we have looked to remain true to the clean, simple yet impactful design intent”.
In 2020 Mitsubishi Japan announced that it was no longer to produce vehicles specifically for the European / UK markets and so the future of the Mitsubishi franchise dealerships within the UK is uncertain. The concept created for Mitsubishi which Minoli were proud to be part of was quite unique and it will be something of a tragedy if the wonderful concept remains confined to the initial sites.
For more information about Minoli’s commercial and domestic automotive tiling solutions, please get in touch.