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Now an established client in our automotive brand portfolio, Volvo Cars UK has chosen Minoli to supply a range of tiles to their franchised dealer network.
As Volvo seeks to further reinforce the brand’s positioning within the luxury sector, more focus has been applied to the quality and appropriateness of the customer experience delivered through the retail environment. As part of the new Volvo retail standards, the Minoli C-Stone tiles, a durable range in grey porcelain, are specified within the Volvo Next Face scheme.
Through the latest retail visual identity, Volvo is seeking to strongly emphasise their Scandinavian heritage, to strengthen the brand name and their image as a premium manufacturer focusing on safety, innovation and advanced mobility solutions. The beautifully clean and contemporary surfaces created in Minoli C-Stone provide the perfect environment in which to showcase Volvo’s forward thinking brand direction and product positioning.
As the programme roll-out gathers pace, we are preparing to increase stock levels and manage the logistics and distribution to the nationwide retail network.
For more information about Minoli’s commercial and domestic automotive tiling solutions, please get in touch.