Posted in Minoli
3rd November 2021
Next week we’ll be getting ready to preview our exciting launch products for 2022, but a lot goes on behind the scenes before we can start delivering these exciting new lines to our professional, residential and reseller clients.
Take for instance the Venti range which we previewed at this time in 2020 as part of our new collections for 2021. To uphold the stock-holding objectives of our business model required us to commit to pre-ordering two container loads of Venti stock, across 8 different product lines, representing half of that product’s entire production portfolio. Venti has since remained one of our most popular new ranges of the year.
In readiness for launch, we work closely with our production plants, transport partners, in-house logistics teams and our reseller network towards one goal. To ensure that Minoli’s in-stock ratio far exceeds the industry norm and that, from launch, we can reliably fulfil the majority of corporate orders next scheduled working day.
More on the 2022 preview over the next weeks…
