Minoli Launches New Showroom on George Street

Established in 1960, as one of the UK’s original tile distributors, Minoli have always had strong links with London through the company’s heritage and relationships with clients and distribution partners based in and around the Capital.

The company was in fact founded in Islington in the 1940s and, though later relocating to Oxford, Minoli have always recognised the importance of servicing the vibrant and expanding market that the capital provides.

Now, with the opening of a new premises in the heart of the Baker Street Quarter, they’re returning to their roots to provide an even more valuable range of services to those in the area and across the South East.

Managing Director, Jonathon Minoli explained, “At Minoli we see tiles as more than just a floor or wall covering. For us tiles create ‘the surface within’ buildings, connecting and transforming rooms into beautiful living and working spaces for people to enjoy and appreciate – hence the name of our exciting new venture – The Surface Within.”

Located at 71 – 73 George Street, London W1U 8AQ, The Surface Within showcases the very best of the Company’s exciting new and established collections with extensive product displays and samples.

Ideally located for ease of access from Mayfair, Marylebone and Marble Arch, the new facility offers more convenient access to Minoli in London and a central destination to which clients can invite both customers and colleagues for consultations, product selection and inspiration.

In designing the space, Minoli thought carefully about the needs of their varied customer base including; house builders, developers, designers, corporate clients, resellers, retailers and the automotive and hospitality sectors.

Indeed, they also consulted Baker Street Quarter Chief Executive, Penny Alexander, in the initial planning stages to understand the ambitious and exciting plans in place to drive forward positive change and promote the area as a premier business hub, a deciding factor for Minoli in choosing the George Street location.

On the ground floor, the premises comprise The Gallery, with large format displays and room settings, and the thoughtfully designed Presentation Suite where, by appointment, clients and their guests can hold meetings in this perfectly equipped environment.

On the lower-ground floor, The Studio offers a creative space with a substantial line-up of samples arranged around a purpose-built work station, providing the perfect place to create schemes and fine tune selections.

Last but not least, The Retreat provides a secluded haven from the hustle and bustle of the streets above, with low-level lighting and seating, a wall mounted flat-screen TV, desk-space with WiFi and a great cup of coffee.

Of course, as the Minoli Team’s London home, there will also always be an expert on hand to offer advice and help visitors find the perfect products for their next project.

Jonathon added, “The Surface Within is a logical extension to our existing Oxford-based headquarters and distribution centre. Our new showroom and resource centre means we can offer the same excellent levels of customer service in the very heart of London as well.

“We’re delighted to now be part of the local community and it’s encouraging to see other businesses sharing our enthusiasm and confidence in George Street and the surrounding area as a prime location with great potential”.