Posted in Automotive
10th March 2023
The continued evolution of the Kia brand is remarkable and far-reaching, moving beyond being a traditional car manufacturer to becoming a mobility brand. Their vision is to create sustainable mobility solutions for consumers, the community and global society through innovative products and convenient and meaningful services.
Central to this direction is a belief that movement inspires ideas, which is why Kia create spaces in which to get inspired and services that free up more time to bring ideas to life. It’s a strategy that is not only manifested in their products, but also through their retail stores, where consumers can touch and experience the brand.
![](https://www.minoli.co.uk/wp-content/uploads/2023/03/DSC5683-HDR-copy.jpg)
This striking, forward-thinking space identity at first appears split into two distinctly different dimensions. In fact, Kia Store comprises a customer zone and a display zone, each with a different spatial theme and colour scheme. Where these seemingly opposing areas intersect, there runs a vivid red loop all the way across the store. This loop unites the two spaces, expressing the energy that connects and contrasts the two.
![](https://www.minoli.co.uk/wp-content/uploads/2023/03/IMG_1732-copy.jpg)
The Customer Zone is designed as a warm space with a minimalistic and natural sensibility. In this area, wood-look tiles from Minoli’s porcelain product portfolio have been chosen to create a rich and welcoming environment, echoing the colour palette that extends to the walls and ceiling.
In the Display Zone, a delightful but durable stone-effect tile, specified to withstand vehicle movement, brings a pristine pearl palette to complement other metallic finishes. This achromatic colour theme offers a tranquillity that ensures that Kia’s cars receive undivided attention.
![](https://www.minoli.co.uk/wp-content/uploads/2023/03/040-11-04-22-copy.jpg)
Minoli’s relationship with Kia started in the UK where we have helped deploy four iterations of their corporate identity across the network to reflect the brand’s forward-thinking and innovative values with consistency and quality. Proving a worthy partner in this territory, our remit has now expanded and we’re delivering direct for new build and refurbishment projects throughout Europe, including sites in Ireland, France, Italy and Belgium.