Posted in Minoli
17th December 2025
Based in Oxfordshire, the heart of the British motor industry and home to Formula 1, it is no wonder that Minoli have longstanding links and extensive experience with the automotive industry.
Over the years we have supplied porcelain showroom and workshop tiles to over 20 manufacturer brands and their networks, plus a range of motorcycle, collector and tuning specialists, as well as garaging solutions for private individuals.
This year has been particularly exciting for our automotive team, headed by Managing Director, Jonathon Minoli, and Sophie Doran. We’ve welcomed new brands to our client portfolio and also supplied for some remarkable new facilities in stunning locations for our more established motor retailing accounts.
To share some highlights of just a few:
Kia UK and Europe
Kia GWR (Great West Road), operated by Norton Way, is a flagship example of the new ‘Kia Store’ concept which revolutionises the look and feel of their dealerships to embrace a bold, warm and natural customer experience. We’re delighted that tiles from the specialist Minoli automotive collections have been specified within this cutting-edge brand identity and we have delivered to many other new and refurbishment sites over recent years.
Minoli are also the official tile provider for Kia Europe for their Global Store Space Identity programme, sourcing and supplying sites throughout mainland Europe for groups and individual operator projects.
Early this year we had the privilege of attending the Kia UK National Dealer Conference in Liverpool, to hear first-hand their strategic intent. Kia is a brand that has gone from strength to strength in 2025 with record-breaking sales, new model launches and numerous awards, and it’s exciting to be involved in their network identity programme.
Mercedes-Benz UK
Both for Mercedes-Benz Cars and Mercedes-Benz Vans, automotive specification porcelain tiles from Minoli feature within the corporate identities of their showrooms and after sales facilities. The brand’s MAR20X scheme is a global retail concept for Mercedes-Benz dealerships, transforming them from “Points of Sale” to “Points of Experience” with a focus on modern, luxurious, tech-driven environments, enhanced customer journeys, and high-end materials, such as premium, porcelain tiles by Minoli.
We’ve supplied to sites throughout the UK, from north to south this year, and the large-format, bold Graphite-Grey floor tiles for the showroom areas, create the perfect stage on which to showcase their luxury and performance models, as well as their innovative new van ranges.
Renault Group
Renault is our longest-standing client in the automotive sector, and we have been working with the Network and Facilities Development teams for over 40 years, for the supply of specialist porcelain tiles for their showrooms, customer facilities and workshops, to support the consistent application of their brand guidelines.
The relationship has seen us deliver to literally hundreds of Renault new build and refurbishment sites and we are delighted to have the latest Minoli series of porcelain tiles specified by Renault within the new’R Store Corporate Identity for 2025 and beyond, as well as providing product for Dacia representation.
Recently, alongside their mainstay Dealer Network throughout the UK, we were honoured to be involved in supplying tiles for the Renault ‘rnlt’ Concept Store within the awesome setting of Battersea Power Station.
Lexus
Minoli have worked with Lexus for some 30 years, since the brand first began to develop a European network, initially in the United Kingdom and then across the continent.
The Lexus brand has one of the most consistent brand identities in the world, and the tiling is a crucial part of the overall design concept.
At the core of the Lexus design philosophy is a vision to be brave, different and directional. Their designs are instantly recognisable, never failing to stir emotions and inspire new ideas. It’s fitting therefore that the LX tile series are specially commissioned, stocked and supplied to fulfil their exacting needs.
Stellantis
2025 has seen Minoli continuing a relationship that began some 35 years ago with Chrysler Jeep, 25 years ago with Fiat and Alfa Romeo, and a little later from 2010 with Citroen.
Earlier this year we were delighted to supply material for the first of the Stellantis Brand House dealerships that was designed to follow the new Stellantis Corporate Identity as part of a multi-million pound investment, representing Abarth, Alfa Romeo, DS Automobiles, Fiat, Jeep, and Peugeot.
For the Stellantis Brand House program, Minoli stock and supply the four key showroom tile components in significant quantities from within the Minoli Oxford UK distribution facility.
BYD
Founded in 1995, BYD (Build Your Dreams) is a high-tech company devoted to leveraging technological innovations for a better life. After 30 years of high-speed growth, BYD has established itself in 6 continents and played a significant role in industries related to electronics, auto, renewable energy and rail transit.
Of the UK sites that we have supplied tiles for, the flagship store on Berkeley Square was one of the highlights, ingeniously designed to occupy a multi storey building in the Mayfair conservation area. The bespoke design for this scheme focuses on promoting BYD’s cutting-edge automotive technology against the Georgian external architecture.
Omoda-Jaecoo
As relative newcomers to the UK automotive market, we’re delighted to be supplying Omoda-Jaecoo with porcelain tiles from our specialist automotive collections for their a rapidly expanding retail network.
Recognising that physical facilities remain a vital part of the automotive retail experience, their 2035 future showroom strategy is to create experiential hubs offering immersive, customised and fun customer journeys.
With a rapidly growing network of Omoda-Jaecoo dealerships in operation and more in build and planning, Minoli have set out the tile specifications for all showrooms and customer facilities going forwards, for both new build and refurbishments.
Lotus
As the Lotus brand has reinvented itself and its entire product range, so their retail network and corporate identity has also been entirely renewed with a striking visual language and state of the art facilities in which to showcase their latest stunning line-up of performance cars. In 2025, we’ve enjoyed supply international sites as part of their extensive global brand identity programme.
Volvo
As Volvo seeks to further reinforce the brand’s positioning within the luxury sector, more focus has been applied to the quality and appropriateness of the customer experience delivered through the retail environment. Our relationship with Volvo spans some fifteen years with Minoli porcelain tiles featuring in the dealerships as well as their head office facilities.
Alpine
The Alpine brand is built on three cornerstones: agility, elegance and competitive spirit. A prime example of this is the A290 which, alongside the new Renault 5, recently won the accolade of Car Of The Year 2025. We proud to supply Alpine with dealership tiles for their expanding network in the UK and to be associated with a brand that encapsulates such sporting pedigree and heritage.
MG
An iconic brand, MG can trace its history back to 1924, famous for building sporty, exciting and value-for-money cars which are always fun to drive. Their 2025 tile specification include premium porcelain tiles by Minoli, as the perfect platform on which to showcase their latest line up of performance models.
Chery
A relative newcomer to the Minoli client portfolio, the new Chery showroom design concepts features two design-led and durable series from Minoli’s specialist automotive collections. Their current line-up of stunning SUVs aptly demonstrates their mission to be innovation-driven, striving for excellence and aspiring to become a leading company in every field they enter.
DK Engineering
Experts in sourcing the rarest road and competition cars ever to turn a wheel, DK Engineering specialise in the restoration and race preparation of Ferraris, but also deal in other exotic, high-performance automobile brands. We’re delighted to have porcelain tiles from Minoli installed in their showrooms and workshop facilities and within their latest expansion and refit projects.
RPM Technik
One of Europe’s leading Porsche specialists, RPM Technik have chosen tiles from Minoli when expanding their customer facilities in Hertfordshire. The role of this new space is to welcome customers into the business, display the high-value Porsches which they retail, provide a warm and inviting customer waiting area and also create a space suitable for customer handovers and sales photography.
Stock, Service & Supply
With extensive experience in supplying the automotive retail trade, Minoli understand the requirement to minimise the downtime of a dealership during development and to ensure deliveries are reliably completed in line with ambitious build and fit-out schedules.
With a significant stock-holding capacity, most orders are delivered promptly in complete packages, enabling clients and contractors to proceed smoothly through the build programme.
Where required, we also liaise directly with retail group owners, dealership management, contractors and tile fitters on behalf of the manufacturer brands, to ensure scheme fidelity across diverse networks.
The automotive team is led by Jonathon Minoli who would be delighted to discuss opportunities to support other manufacturers and specialists: jonathon@minoli.co.uk