Posted in Minoli, Minoli London, New ranges
21st December 2015
The Minoli Christmas launch event evolves again…
On the evening of 7th December some 300 guests joined the Minoli team to celebrate Christmas and preview the stunning new 2016 collection of porcelain and ceramic tiles.
Now becoming established and eagerly awaited in the calendar, this was the 5th consecutive year the event has been hosted at the exclusive Home House private members club on Portman Square.
This year Minoli raised the bar again with cover band The Anthemics filling the dance floor and sumptuous new canapés prepared by Home House Executive Chef, Adrian Martin – the delicious chorizo scotch eggs proving a firm favorite. Live entertainment by the carol singers from St George Hanover Square and cabaret duo Verity & Violet also helped get the event into full seasonal swing.
As the event has evolved, it was all the more appropriate that new editions of the Evolution collection should take star billing. The DreamWell range was launched with a new surface texture and the addition of the larger 120 x 120 cm and 150 x 75 cm sizes. The range also features a distinctive Herringbone option, as well as the “brick” format and mosaic options that work so well in the existing series.
Other new ranges included TwelveNoon, an innovative series with both polished and matt finishes, available in a variety of sizes and a new Chevron shape, and BraveStone, another completely new series, which takes inspiration from the Trust series, but progresses it with larger sizes and also comes with full range of complementary “brick” format and mosaic options.
The evening was an overriding success providing the assembled house builders, developers, architects, interior designers, retailers and automotive clients with a festive insight to Minoli’s exciting new offerings for the year ahead
Managing Director, Jonathon Minoli commented, “We’re delighted that the annual Minoli Christmas Preview Event has gone from strength to strength, much like the performance of the company in this our 55th year of trading. With exciting new products, and expanding team and investment in, stock, Information Technology and new specially commissioned trucks, we look forward to another successful year in 2016 and wish all our clients and partners a Merry Christmas and prosperous New Year”
