Posted in Automotive
29th September 2023
Having supplied specialist tile series for a number of Lotus Centres in recent years, Minoli were delighted to provide premium porcelain products for Lotus London, a 450 m² Hyper Space offering an unparalleled experience of the brand’s design, technology, history and product range.
Lotus’ first European flagship centre marks a milestone for the manufacturer as it transforms to a global performance brand. Situated at 73 Piccadilly, at the heart of luxury, art and culture in the Capital, it brings together Lotus’ long-standing commitment to technology, performance and heritage by providing customers with an exclusive and immersive experience.
Lotus London offers a unique opportunity to see the Eletre hyper-SUV, Emira sports car and Evija hypercar in a space that’s an extension of the same philosophy which designed these exceptional products. The store also offers a VIP lounge and bespoke digital experience – where customers can personalise their own vehicles – with experts on hand to support them. In addition, the store acts as a gallery for the brand, regularly displaying classic car designs from its 75-year rich history, from F1 to icons of the silver screen.
The tile chosen for this latest brand-new Lotus retail specification is the Minoli Clay Series, Verve colourway, rectified Italian porcelain in the XL 1200/1200 format for the showroom and customer facing areas. Amplified by the striking black interior of the premises, these luxurious, large format tiles have a layered tone-on-tone shading and a soft sheen that makes a perfect platform on which to showcase the stunning Lotus vehicles.
Throughout the ground floor showroom and lower-ground consultation and hospitality areas, the tile delivers a subtle sense of movement as feature lighting and projections play across the surface.
Installations have also included the product display areas at Lotus’s production plant in Hethel, Norfolk, and it’s an association we look forward to continuing as their network of brand centres expands to support their growth.
Our thanks go to the team at Lotus and at design and architecture specialists, MEDA International, for specifying Minoli’s products in these prestigious projects.
You can see more images of this stunning facility in our Automotive project section here.