Posted in Minoli
22nd December 2025
Looking back at the key activities for Minoli in 2025, including an unprecedented number of twenty new product launches, a busy events programme, a whole host of different client engagements and news features, as well as an exciting announcement about our investments for 2026! During the year we also marked the 65th anniversary of the incorporation of Minoli & Co, with various presentations and celebrations.
Read on as we explore 2025 – a year in review.
January
The start of the year saw selected designs from the new Marvel Diva Series start to arrive in stock, as well as Diva sample requests being received and fulfilled in volume, as our headline launch range for the year.
We released our annual Design Trends Report as a series of articles, exploring the latest design directions in porcelain tiles and how they aligned with new additions to our expanding product portfolio. Towards the end of the month, we presented the full report as a PDF for download, which proved to be our most popular piece of content for 2025.
We also presented our long-term signage and graphics supplier, Dan Haines, with an original Road Race Rally artwork as part of Minoli’s 65th Anniversary celebrations.
February
Our focus turned to Sustainable Surfaces and the environmentally friendly qualities of porcelain tiles. This included the launch of the Re-Stone & Re-Concrete collections, from which selected sizes of each contain over 63% recycled content.
More product launches followed swiftly including the beautiful new wood-look of Gyliane, and new additions to the Minoli Core Essentials Collection in the stone-effect series of Ziro and Levin, as UK stock lines.
In our news programme we listed the top ten advantages of porcelain tiles and slabs, regarding their suitability for various residential and commercial applications, their production qualities and the sheer diversity of design styles now available.
Plus, we also covered our supply of specialist automotive tiles to the first exciting new Stellantis Brand House dealerships at the Stellantis &You showroom in Bristol.
March
The Minoli Outlet Spring Sale began with extra 20% savings on all Outlet stock. With over 500 batches of discounted tiles available in marble, stone, terrazzo, wood and concrete-effect finishes, the six-week long campaign proved a huge success in clearing stocks to make way for new ranges,
On 10th March, London Design Week opened at the Design Centre Chelsea Harbour, where we created a pop-up version of our Marylebone showroom, with the team on hand to present our collections, advise on the latest trends and guide choices with materials and mood boards. The event also saw the relaunch and first public viewing of Marvel Diva.
Feature articles were published on the stunning Feathers Hotel by Ede Group in Woodstock, voted No. 7 in the 100 Best Places to Stay in 2025, by The Times, and our supply of specialist tiles to the new Omoda-Jaecoo brand dealerships.
In March we also launched the new Cronos and Garner series and presented an original Road Race Rally artwork to our friends at DAF UK head office in Haddenham, Oxfordshire.
April
On the new product front, we launched Boost Expression with the look of limestone and the concrete effects of Boost Icor, to further extend this family of coordinating, premium porcelain tile and slab ranges.
In our news channel we showcased the various ranges of marble-look tiles and slabs that we hold in UK stock in volume, ensuring our clients with a reliable, on-call supply line.
Springtime also turns our attention to the Outdoor By Minoli Collection of 20 mm thick porcelain paving, specifically produced for external use on patios, pathways and pool surrounds.
Lastly, as we continued to mark the 65th anniversary of Minoli & Co, we presented the final Road Race Rally Artwork to our supplier and servicing specialist for our DAF truck fleet, HTC Oxford at their state-of-the-art facility in Kidlington, Oxfordshire.
May
A month which saw a stream of new products come to market including Boost Balance, Duolith, Meridia, Energy Calacatta Viola and Energy Taj Mahal Linen. It was exciting to see such variety and quality in the latest designs, all of which have since been very well received.
With a particular market in mind, we outlined the suitability of the Minoli portfolio for use in Social & Affordable (S&A) & Build To Rent (BTR) Housing. We often focus on the premium design qualities of Italian porcelain, but this feature underlined the value, durability and practicality, especially of our Core Collections.
Design and durability are also key considerations for the motor trade, and we published further news of our specialist porcelain tiles for Automotive Retail, exploring how concrete, terrazzo and wood-effect ranges are all being specified by brands like Lotus, Mercedes-Benz, Stellantis, Kia, Renault and BYD.
June
In June another swathe of new products were launched including the smaller-format, colourful series of Zellige, Atlas, Jazba, Hidra, Ducale and Diamond, and the soft stone-effects of Genesis Dove.
As the weather warmed up, we ran a special feature on Outdoor Kitchens and Entertaining Spaces, extolling the relevant qualities of the Outdoor by Minoli collection, but also the coordinating indoor and outdoor ranges that help bridge the threshold from internal to external living spaces.
Jonathon Minoli also attended two rather special events with the official opening of the New’R Store facility at Letchworth Renault & Dacia in Hertfordshire, and the 75th Anniversary celebrations of Crescent Motorcycles at their impressive HQ in Verwood, Dorset.
July
With summer in full flow, we started a new Outlet Stock Clearance campaign, with refreshed pricing, substantial discounts across the board and weekly Managers Special Offers. We also took time to install new signage and graphics to the inside and exterior of the Outlet Store in Oxford.
To reinforce the Minoli offer to our corporate clients we featured news on Service & Surface Solutions for Housebuilders & Developers and Specialist Porcelain Tiles for Commercial Workshops & Private Garages, a less visible but no less important aspect of our business with automotive retailers.
In this particular year, this was also a special month in the history of our company, as the 65th anniversary of the incorporation of Minoli & Co took place on 29th July, having originally been officially registered on that date in 1960.
August
We reflected further on the 65th anniversary with a series of stories about the relationships we enjoy with some of our longest standing clients and suppliers.
These included Rectory Homes and Hill House Interiors, Renault Group, BAL Adhesives, Home House Private Members Club, and Minoli distribution clients Bell of Northampton and Versatile Chessington. These partnerships span between 20 to over 60 years and are testament to the great working relationships that we’ve been fortunate to forge.
Each was kind enough to offer up a brief testimonial about our ongoing work together and we’re especially grateful for the kind words they shared.
September
Always a busy month as business ramps up after the holiday season and Minoli attended Focus/25 – billed as ‘autumn’s unmissable interiors event’ – at the Design Centre Chelsea Harbour. This year the main event ran from 15th – 19th September with extended viewing through to 16th October as part of The Longer View.
Taking part in the ‘Access All Areas’ Programme at the show, we were delighted to welcome the Founding Directors of Hill House Interiors, Jenny Weiss and Helen Bygraves, to our stand to take part in an exclusive discussion, on Tuesday 16th. Our thanks to them for taking the time to talk about our work together and the appeal of Minoli porcelain tiles in their high-end residential projects.
At the event we also took the opportunity to announce that in early 2026, Minoli will launch a brand new flagship showroom on the King’s Road in Chelsea, London, SW6. Alongside our established showroom facilities in Oxford and Marylebone, this new venue will provide more opportunities to explore and choose from the extensive Minoli product portfolio, in the heart of this thriving design district.
Also, from 22nd to 24th September, Jonathon, Lucy and Dan visited the 42nd Edition of the Cersaie International Exhibition of Ceramic Tiles in Bologna to meet with production partners and choose the new collections that will be launched the following year.
October
As part of The Longer View programme at the Design Centre Chelsea Harbour, and to coincide with the start of Contract/25, co-hosted by hospitality design show HIX, we published new content on our work in the Hotel & Hospitality sector. We enjoyed meeting the invited designers, specifiers and hoteliers working on hospitality schemes and discussing their interest in our porcelain tile designs,
With Decorex running, we examined the sustainability of porcelain tiles as an environmentally friendly surface solution. Also, to coincide with the PAD London Fair of Historical & Contemporary Design on in Berkeley Square, we enjoyed discussing whether ‘Porcelain tiles are a canvas for art and artefacts, or actually an art form in themselves? As you’d expect, we think the answer is that they can be both.
November
We started the month with a recap on the fourteen new additions to the Minoli Core Collection in 2025, which are all held in plentiful UK stock, for prompt delivery to maintain build and fit-out schedules.
We then began the launch activity for the new Marvel Epic Series, our headline launch range for 2026. Marvel Epic revolutionises the concept of porcelain stoneware surfaces, not just delivering authentic marble-effect finishes, but creating epic scenes that transform spaces into visual experiences. Over the coming weeks we explored each of the seven exciting new colourways in the run-up to our annual Preview Event.
We were also delighted to attend the CP Hart Design Edit event on 20th November, which featured a private viewing of Epic within their flagship showroom located in Waterloo, London, as well as the unveiling of other exclusive ranges in their latest bathroom collections.
December
On Wednesday 3rd December over 300 guests attended the annual Minoli Preview Event to celebrate Christmas and to see close-up the Marvel Epic Series. As the well-established venue for the occasion, the party was in full swing at Home House private members club on Portman Square, London, W1, with live music, a delicious canapés and prosecco reception, plenty of fun and dancing, and great company.
Guests also enjoyed a selection of refreshments from the Tenuta Santomè vineyards, including a rather special vintage of prosecco, uniquely labelled in recognition of the 65th anniversary of the incorporation of Minoli & Co Ltd. At the end of the night, they all left with delicious classic Italian Panettone by Pasticceria Fraccaro, all supplied by our friends at Italian Continental Stores (ICS) of Maidenhead.
The event was a huge success and it’s particularly rewarding to begin to draw the year to a close in the company of so many of our valued friends of Minoli. We wish all our clients, suppliers and partners a very Merry Christmas and a happy and prosperous new year.